Burst Media Launches YAAN – This Time It’s Trendsetters

Burst Media continues their YAAN (yet another ad network) rollout today with the launch of the Trendsetters vertical ad network. This follows the moms ad network, food ad network, early adopters ad network, and the family travelers ad network. Does there come a point when there are so many ad networks that it spreads the company so thin and makes it difficult to sell across all of these new networks?

Burst describes today’s new ad network, "Advertisers can use the Burst Trendsetters Network to target influencers of new trends, many of whom use the Internet as their primary information source to research brands, and who very often act as brand advocates to their peers." The Burst Trendsetters Network includes users ages 15-34 and includes 100 websites that reach 7 million unique visitors and delivers more than 51 million web impressions.

We are part of the early adopters ad network but so far no campaigns have come our way. I’ve moved most of our inventory to Tribal Fusion as they seem to be the best of the remnant compaign providers. I want Burst to succeed – I almost feel like after being with them for 10 years that I have a vested interest (yet of cours no financial interest). As I’ve written so many times before, Burst is still stuck in 1998.