Burst Media Acquires NY-Based Giant Realm

Boston-based online advertising firm Burst Media has announced the acquisition of NY-based Giant Realm today. Giant Realm describes their service as, “an online media company that targets the tough to reach male 18-34 year old demographic by delivering original, high-quality content from respected voices in the hottest areas of entertainment – including gaming, film, television, humor, music and gadgets”. Financial terms of the acquisition were not disclosed.

I’ve used Burst Media in some capacity since the mid-90s. Today I only use them to serve some ads on InsideTransit as the other networks in my chain have performed better in both CPM and fill rate. Last year Burst Media announced several niche ad networks including a niche online gamers ad network. I assume the acquisition of Giant Realm will help to strengthen the Burst ad networks.

Giant Realm raised just over $5 million since early 2008. The company is based in midtown although no information was provided as to whether they will move in with Burst either in NYC or in Mass.

Last month Kara Swisher provided a list of companies she thought might be acquired soon and Giant Realm was one of the names on her list.

Related: check out all of our Burst Media coverage.