Burst Media Launches Food Ad Network

Boston-based Burst Media is announcing today the launch of a new vertical ad network for food-related sites. Anchored by CDKitchen.com, the network will start with approximately 30 Web sites.

Mediapost has additional details on the launch which include, "The CDKitchen Cooking Network is made up of 30 food-focused Web sites drawing more than 4.3 million visitors and delivering more than 23.5 million page impressions monthly. In addition to CDKitchen.com, sites in the network include DianasKitchen.com, ActiveDiner.com, VegSource.com, Massrecipes.com, and RecipeCircus.com."

The launch of this food-related ad network comes a month after the launch of Burst's moms ad network. This shift to vertical ad networks within Burst makes sense if (and only if) they are able to sell ads. Their ad sales capability gets questioned regularly on the Burst publisher forum. I would suggest that they share their strategy with their publishers, something that they haven't done as of yet.

Checking the CDKitchen site, the ads were all served by Tribal Fusion. Perhaps Burst should get them fixed up before pushing the press release to the wire.

(Editor's note: Burst serves a tiny fraction of ads on CN, the percentage used to be much higher until the fill rate and pricing dropped)