Always Buy Your Product or Service Name on Google

Here's a tip - when you launch your startup, buy the keyword on Google (and the other engines). So many times when I am researching a company on Google and the company is new (or not launched yet), I am pointed to other blogs and sites, not the main company site. You might ask me why that's bad considering I am researching the company. Well for me, it's not. I always like to check out other blogger's thoughts on a product or service before posting it on CN (except obviously when the product is brand new).

What I find is that when a new startup launches, naturally people will search on Google for it as well. And those people are typically not only interested in reading a review, but are also interested in going directly to the product or service. And many times your new name won't be first or even on the first page of results. So purchasing the keyword(s) on Google allows you to show up first and if you include OFFICIAL SITE in the name, it can help draw attention to it.

If your product or service is new, the keywords will cost next to nothing and are good protection. If you don't have an account with Google Adwords, click the link below to get started (I make a few dollars if you use that link, but either way, buy your words!).