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Always Buy Your Product or Service Name on Google
Here’s a tip – when you launch your startup, buy the keyword on Google (and the other engines). So many times when I am researching a company on Google and the company is new (or not launched yet), I am pointed to other blogs and sites, not the main company site. You might ask me why that’s bad considering I am researching the company. Well for me, it’s not. I always like to check out other blogger’s thoughts on a product or service before posting it on CN (except obviously when the product is brand new).
What I find is that when a new startup launches, naturally people will search on Google for it as well. And those people are typically not only interested in reading a review, but are also interested in going directly to the product or service. And many times your new name won’t be first or even on the first page of results. So purchasing the keyword(s) on Google allows you to show up first and if you include OFFICIAL SITE in the name, it can help draw attention to it.
If your product or service is new, the keywords will cost next to nothing and are good protection. If you don’t have an account with Google Adwords, click the link below to get started (I make a few dollars if you use that link, but either way, buy your words!).
I actually linked the first Google Adwords to the site, the affiliate link is below that sep. from the content. And I only make the money if it’s a first time signup, which there are few of those today.
But I thought this was something important to discuss. Companies are foolish for not buying their keywords when they start out.
Otherwise they are making more work for a customer to find the startup going through a blog (not that I mind that either).
You’re so clever Allen… getting people to sign up for AdWords and generating affiliate reveues… just kidding.
Seriously though, you bring up a good point. Company sites usually rank low when they first launch, as they lack back-links and ‘SEO juice’. Established blogs, on the other hand, are usually well-linked and subsequently rank higher. So… it may be a proactive move to purchase the keyword initially, then drop it when the site garners more back-links and ranks at the top…
Cheers,
Aidan
http://www.MappingTheWeb.com
Your argument definitely makes sense. I was just making a joke by the way…. My legitimate comments were in the second paragraph :)
-Aidan
I know you were :) Some might think otherwise, that’s why I posted the double link – if someone doesn’t want to give me the affiliate revenue, they don’t have to.
I have one goal here – to give everything I have to making everyone’s startup a success.