BuzzLogic releases Enterprise tool… it’s a more powerful Technorati

Earlier this year I had a chance to interview the executive team from BuzzLogic. I really enjoyed the discussion because it was very mathematical in nature. They explained how their tool works to allow companies to "watch" the buzz generated around their products.

Today they have moved their product from Beta to commercially available. Pricing starts at $12,000 per year so while it won't be for the average small business, large companies can take advantage of a visual tool to track the buzz. This is key for product launches and for times of peril.

The team sent over the following additional features that are now part of the tool:

• An all new dashboard that summarizes campaign metrics, alerts and engagements
• Improved “Watchlists” that provide visibility into the communities that gather around content which marketers create (e.g. corporate blogs, destination websites, etc.) and track influencers who publish content and lead conversations elsewhere on the Web
• Enhanced Social Maps that make exploring the community around influential posts and publishers a snap
• A “Show Me Why” feature to give you a bird’s eye view into why particular posts and people are influential      
• Simple, customizable reports for campaign activity and the conversations you monitor

As bloggers and other user-generated content web sites continue to grow, tools such as BuzzLogic become more important to a company's reputation.