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CafeMom Launches Ad Network for Mom Sites
by Allen Stern on November 20th, 2008
NY-based CafeMom has announced the launch of a new ad network today. The CafeMom Plus Ad Network could help CafeMom sell more ads by selling not only into CafeMom but into a variety of other mom-related websites. The other sites in the network include: Greatschools.net, Sittercity.com, Education.com, Baby-Gaga.com, BettyConfidential.com, SavvySource.com and BabySpot.com.
CafeMom notes that the new Plus Ad Network will reach 8 million unique visitors a month. Back in January, Burst Media launched a moms ad network.
In other CafeMom news, Aimee Higgins joins CafeMom from MySpace as SVP, Sales Strategy and Creative Services.
Google Trends shows CafeMom dropping in traffic month-over-month since the summer:
I just read about another green ad network as well. I’ve been waiting for the online advertising world to split into many niche networks. As a potential buyer of advertising, it’s encouraging and theoretically advantageous to ‘thin-slice’ your ad purchases. Obviously AdWords et al enables you to do that, but there’s something about a hand-picked selection of niche sites which also appeals.
Do you know what data set the google trends graphs represent?