CafeMom Relaunches; Mom Optimization and Future Growth Considered

NY-based CafeMom relaunched their social networking and content site this week. CafeMom focuses on moms and their needs. The major updates include a full rewrite of the backend to improve reliability and performance along with a focus on the future so they can support more partnerships and the needs of their sponsors.

I notice an overall ad reduction on the homepage. The design is fresh and welcoming. I spoke with Matt Zarzecki from CafeMom and he shared the following regarding the relaunch:

• Navigation overhaul - making it easier to find what moms are looking for - navigation changes seem to be pretty popular this year
• Wider site to accomodate more content and more ads/sponsors 

When I interviewed the team at CafeMom, they shared stats including 2.7 million uniques and over 100 million pageviews per month. Google Trends shows about half of that in unique visitors per month.

CafeMom is co-founded by Andrew Shue from the TV show Melrose Place and has raised $20 million to-date.