CafeMom Scoops Up $12 Million; CPG Ad Campaigns Range From $200-500k

CafeMomNY-based CafeMom has announced a new round of funding in the amount of $12 million. The round was co-led by the company's original investors Highland Capital Partners and Draper Fisher Jurvetson. Including this new round, the company has raised $20.3 million to-date.

CafeMom is working with some of the largest CPG companies and retailers in the U.S. including: Walmart, Playskool, Disney, HP, Kraft, General Mills, Nestle, Unilever, JCPenney, Johnson & Johnson and Best Buy. I spoke with head of design Matt Zarzecki who explained that custom campaigns average between $200,000 and $500,000. 

The site is currently running over 120 million pageviews per month with 6 million visitors. CafeMom is an interesting startup for me to watch given my history in the CPG online business and having been involved in a similar site from inside a CPG company. Moms are one of the "richest" segments online and CafeMom has done an excellent job capitalizing on this demographic. I put them on acquisition watch last week.

Check out my interview with two of the executives from CafeMom.

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Submitted by Tuni and G on March 18, 2008 - 6:42pm.

We've had great results from our social media initiative from our engagement with the cafe mom community. And yes the moms segment is one of the richest online, there's this is other mom site you should checkout www.poshmama.com which is based on the Ning platform.

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