Firestorm 2.0 – Using Social Media Services to Track The California Fires

Today my thoughts and prayers are with everyone affected by the fires in California. The pictures show a scene straight out of a war movie. I thought it would be interesting to look at how the popular social media services are being used to report on the fires. Putting the various sites together shows an almost live look at what’s going on across the region. One thing I do notice is that there is no central keyword or search term to find everything, everyone lists their content in a different way. An idea would be to create "crisis centers" and aggregate the content together for easy locating.

Flickr

  • Flickr is adding one image per minute on the top tags for the fire. Check out Irvine Fire and Santiago Fire for examples
  • Terry P has a good number of photos on the Santiago fires

Fire

YouTube

  • YouTube is showing several thousand videos when you aggregate the various searches. The top search is california fire returning close to 3,000 videos.

Sample video:

Google

  • Google news keeps track of the news from sites that they consider news worthy
  • Google blog search includes basically everyone else
  • The LA Times has a Google Maps mashup showing where the fires are burning (hat tip to Robert Scoble)
  • Another mashup of San Diego allowing GPS and coordinate submissions

Fire

Facebook

  • A search returns nothing on "California Fire"

MySpace

  • A search returns nothing on "California Fire"

Mahalo

  • I have included Mahalo, not because it’s a major site, but because it’s new and has a mission of helping users find what they are looking for better than typical searching
  • Mahalo has pages for: Malibu Fire, and the master page California Fires
  • Both pages are good attempts at organizing the information, the California fires page is somewhat current, Malibu fires is a bit more outdated. The California fires page shows videos from yesterday but most of the news is from today which is good. I would suggest they point to searches on YouTube, Flickr, etc. to keep that page updated with more current information

Wikipedia

  • Wikipedia has a great overview page of the various fires, locations and links to news

Twitter

What other sites are doing a good job of social media during these troubling times?

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15 COMMENTS
  1. Gary says:

    I started a Yahoo Message Board for people looking for or providing information about the 2007 California Fires.
    http://groups.yahoo.com/group/2007_California_Fires/

  2. Rodger says:

    Hi Allen,

    NBC San Diego has received nearly 1000 mobile video and picture messages from San Diego residents using Veeker to document their experiences of the fires.

    I just made blog post about this:

    http://blog.veeker.com

    Best,

    Rodger

  3. Jeremy says:

    Travature, like many San Diego based companies, has had to temporarily close our office. To keep track of the changing news, we quickly threw together a San Diego Fire Mashup: which has a Flickr photo stream of the 100 most recent photos of the fire, two real time news feeds (one from KBPS News and the other from SignonSandiego / San Diego Union Tribune), and the KPBS Google map of the Fire area.
    We were using it internally so we could keep track of the sites we were checking a little easier, but decided to offer it up to others people to see if anyone else found it beneficial.

    Check it out at travature.com/fire

    -Stay Safe San Diego

  4. twitterwhere is a new feed tool for twitter that gives you a piece of the public timeline broken down by geography.

    this is an rss feed of twitters near san diego:

    http://twitterwhere.mattking.org/rss/92122/30

    (”within 30 miles of 92122″)

    based on that it looks like @10news is also doing timely news twitters – KGTV TV in San Diego

    http://twitter.com/10news

    the twitterwhere feed is handy.

  5. Dave C. says:

    The LA Times has also put together an app to help check on evacuees.

  6. Pict’Earth (http://pictearth.com/) will be collecting high-resolution imagery over the fire-affected areas with RC/UAV devices as well as traditional airplanes, and will publish it on our website with MS Virtual Earth, Google Maps, Google Earth etc … as soon as it is safe to do so.

  7. amal ekbal says:

    KPBS (PBS station of san diego) has a very useful google maps mashup for San Diegans showing fires, evacuation information, shelters

    http://www.kpbs.org/static/maps/oct07_fire_map.html

  8. amal ekbal says:

    KPBS (PBS station of san diego) has a very useful google maps mashup for San Diegans showing fires, evacuation information, shelters

    http://www.kpbs.org/static/maps/oct07_fire_map.html

  9. rebecca says:

    first a big thanks to people who write blogs like this and the biggest thanks of all to the staff and customers of signon San Diego/San Diego UT. It’s not hard to believe that once again, San Diegans were left to burn by the televised media. It’s something you always hope will change and it always does. Too bad it’s for the worst. Oh well not here to bash anyone they have to live with themselves, I sure couldn’t live with myself if I was that biased. Again Union Trib rocks. San Diegans were portrayed as scum of the earth but last night people were hanging together and helping one another and there really are some great people in San Diego county. Trust me we weren’t getting our backs rubbed anonymously at the Q either.

  10. Anonymous says:

    I live in San Diego . The most trusted source of information for me is NBC news or Fox News local or san diego union tribune. All this social news is a bunch of bull and not giving any useful information.

    Only upto date source of information is these news channel and some good news website. A few bloggers created so called Google Mashups and forgot to update it after a while.

    This is one of the few times I felt craiglist killing union tribune and other news papers can actually lead to more disasterous impacts to quality of news.

    Being in midst of this, helps me realize the importance of organized media who are ready to put their lives at risk and get the right information.

  11. Anonymous says:

    Check out these videos and pics of the fires here:
    http://topictrends.com/topic/california_fires

  12. Anonymous says:

    zoomr has a few pics on the fires but not many:
    http://www.zooomr.com/search/photos/?q=california+fire

  13. I’m from Scripps Ranch and evacuated last night. Posting on twitter (@techlifeweb) and monitoring various sources.

    The Red Cross is on Twitter (@RedCross). My favorite blog so far is the one from the San Diego Union-Tribune
    http://sosdfireblog.blogspot.com/

  14. i’m watching fire news from two twitter streams:

    @kpbsnews

    @nateritter

    nate is doing awesome work

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