CBS Shows Interactive Traffic Growth to Justify CNET Acquisition

CBS Interactive has a press release out this morning which shows just how smart the CNET acquisition was. The release shows many of the CNET Web properties and the growth they say is attributed to the new combined CBS Interactive division. The company says that the cross promotional effort is the reason for the surge. It’s good to see that both sides are promoting each other - this is something that most companies don’t handle well.

Here are some of the numbers from the release (the numbers come from comScore):

• CNET.com posted a 22% increase in unique visitors over July 2007, pointing to early success of its beta release, which launched in June and officially launches later this month, as well as the success of early integration programs such as CNET and CBS coverage of the iPhone.
• CHOW’s unique monthly users increased 24% month over month and 256% over the previous year, as more food fans turned to the site for fun, practical advice on cooking and food.
• BNET.com posted a 19% increase in unique visitors over last month, underscoring the success of the recent BNET Industries launch in April, and its overall position as the go-to resource for business managers and one of the most-visited business sites.

Now I’d like to see a smarter, more streamlined CNET property list.