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CBS Corp. announces creation of ‘CBS Interactive Audience Network’
CBS just posted a press release that begins with, "New Deals Signed with AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh, Solidify CBS's Position as the Most Widely Distributed Professional Content Provider Online"
"Today marks an important step in our strategy to distribute content broadly across the online interactive landscape on an open, non-exclusive basis," said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. "Each of these partners offers value to our audience and our advertisers, who can now come to CBS not only for the most watched network on television, but for the most widely distributed professional content online."
"CBS's ability to partner with leading next-generation interactive platforms is the best way for CBS to evolve from a content company to an audience company," said Quincy Smith, President, CBS Interactive. "It's really all about the user, and in building the CBS Interactive Audience Network, we are bringing our content to each unique platform of their choice. In remaining open to all online distributors and community builders — big and small —we can learn more about our existing audience, be exposed to new ones, and flexibly cater to their changing consumption habits."
Check out the full release on the AOL web site.


