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CBS Launches txt2go – Adds Text Messaging Options to Billboards
CBS’ outdoor division has announced a new option for their billboard advertisers today. The program is called txt2go and allows advertisers to place a sms code on their advertisements that viewers can enter into their mobile device to gain access to something from the advertiser.
Jodi Senese, Executive Vice President, Marketing, CBS Outdoor said, “…if someone is interested in a product or service advertised they can receive a coupon, free merchandise or another offer simply by texting in a short code, giving the company ongoing communication with an interested consumer.”
Mobile technology provider Rip Road will serve the text messaging portion of the advertisement. Campaigns start at $225 for 500 SMS interactions. I’ve always pushed for every offline ad to have some way to get users and/or viewers online. It’s a mistake to run a campaign in a magazine, newspaper or on a billboard without some online call to action.
It will be interesting to see if the CBS billboards in Times Square and around NYC start to feature SMS codes as part of this program.
This is exactly the kind of quantification that offline advertising has needed, maybe billboard more than others, in order to warrant the high dollar prices for placement. Congrats to CBS Outdoor.
I am sad to see that CBS billboard advertising is biased. They are afraid of the federal government and Obama. They are refusing to allow advertising of a request from the people for proof of Obamas birth certificate. Has this nation gone so far to the left or right that they fear to hear a different point of view unless it is from some minority group. Is this nation becoming so divided that any opinion that is not P.C. can not be heard? The Communist life style is not far off if this keeps up.