Changing Your Thought Process is Hard

1. Anonymous says:

   September 1, 2008 at 8:37 pm

   this video is from the 60s and yet it works today for startups, good find Allen!
2. antje wilsch says:

   September 1, 2008 at 10:47 pm

   ummmmm our company isn’t ON there! :) I wanted to be first!!!!
3. Tyler says:

   September 2, 2008 at 12:38 pm

   Thanks for the link, Allen. Although this is an old execution, it’s a great example of solid copywriting and simple art direction.

   VW had many challenges when they first came into the market but their value proposition was solid. Creatively they let their agencies do bold work and it’s been paying off ever since.

   Thanks again for the link.

   Adjoke