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Changing Your Thought Process is Hard
by Allen Stern on September 1st, 2008
I found this video via the AdJoke blog and thought it was worth sharing. Forget about the money noted in the video – consider what it means to change your thought process.
this video is from the 60s and yet it works today for startups, good find Allen!
ummmmm our company isn’t ON there! :) I wanted to be first!!!!
Thanks for the link, Allen. Although this is an old execution, it’s a great example of solid copywriting and simple art direction.
VW had many challenges when they first came into the market but their value proposition was solid. Creatively they let their agencies do bold work and it’s been paying off ever since.
Thanks again for the link.
Adjoke