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Change.org Relaunches as a Set of Blogs
by Allen Stern on October 8th, 2008
Last night at the NY Tech Meetup, Josh Levy presented the relaunched version of Change.org. Levy spoke about moving away from leveraging only the social networks as the Facebook application Causes does. He believes there is power in the blog and has basically shifted Change.org into a variety of blogs on the most popular causes across the world. The updated service will launch with a dozen blogs and Levy says there should be another dozen online by the end of the year.
We’re amazed it’s taken this long for Change.org to realize that blogging is powerful and content is king. This is the direction we try to take all of our clients, and we advocate for this throughout Max Gladwell, no matter whether you are a nonprofit org or a for-profit conglomerate. Social media is about content. Everything else revolves around it.