Apparently NBC Didn’t Get the Zune Memo From Kevin Rose

A year ago I reviewed the first episode of NBC tech drama Chuck. Overall the writers have done an excellent job in bringing in geek technology without making it appear fake. From dropping a wikipedia here and a router there, it’s a fun little show.

However in this week’s episode, a comment was made by Chuck’s sidekick Morgan that clearly had me wondering. I’ve embedded the clip below (30 seconds). Morgan (and clearly NBC as the creator of the show) didn’t get the memo from Diggnation founder Kevin Rose. You see Diggnation is sponsored by the Zune, the Microsoft music player. If Kevin and Revision3 are taking the $$ from Microsoft for the Zune, you know that it is a damn fine quality product and should not be joked with. Let’s hope that next week Chuck will check the current lineup of sponsors for Diggnation and properly handle them if the need arises inside of the episode.