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CityFlitz No Longer Solvent
Earlier this month we reported on Canadian car sharing service CityFlitz as their website was removed and some customers were upset that they received no response to their customer service emails regarding their security deposits. The CityFlitz service concept offered car rentals for $1/hour (CAD) and the cars were wrapped with advertising.
Today I noticed that the CityFlitz website is back with the following unfortunate message:
Dear Sir/Madam:
Please be advised that due to a number of unfortunate circumstances, including but not limited to the general financial crisis in the economy, CityFlitz Advertising Inc. is no longer solvent and is unable to continue as a viable business.
The company is considering its options, including a potential voluntary assignment filing into formal bankruptcy protection. You will be advised in due course by the bankruptcy trustee, once that decision has been made.
Please be advised that any claims which may be received by the company will not be defended or responded to.
Yours truly,
CityFlitz Advertising Inc.
A Facebook group was setup for customers to discuss the situation. Some CityFlitz customers noted that after a call to the Better Business Bureau the company appears to have filed for bankruptcy.
I liked the CityFlitz concept from the beginning and could see it working in the future. The difficult part is the ability to quantify the results from the wrapped car. Years ago reporting seemed to be an afterthought. Today campaign reporting is critical. When you buy an advertisement on Google, you can see the results nearly immediately. When you try non-traditional advertising, it’s a lot harder to measure the results. With budgets being cut everywhere, dollars will be spent where results and reporting can be easily measured.
