Clearspring Updates Launchpad Widget and Ranks First in Widget Network Traffic

Widget sharing service Clearspring has announced the launch of their latest version of Launchpad today. The new Launchpad allows for more customization than before including colors nad layout. Clearspring is now also supporting a variety of additional languages within their sharing feature.

The sharing menus within the widgets also prioritize the destinations based on each user’s history with other Clearspring widget interactions. The company has also launched "liquid sizing" which allows the sharing menu to morph to the right size automatically based on the size of the widget. Clearspring serves ads in the widgets on their free version.

The company has also pointed to new tracking analysis from comScore which shows them at 254 million unique visitors worldwide in September while I assume they are pointing to Gigya at 161 million visitors. comScore also notes that they had "reached" 101 million U.S. consumers for September. "Reached" is a tough word to use — I’d very much prefer to see actual interactions. Widget views are easy, interactions are a whole other ballgame. Part of the bump in numbers comes from Clearspring’s acquisition of AddThis.