ClickTale Report: Yes, People Do Scroll

The team at ClickTale have released a report from data they gathered from users of the ClickTale service. It would be great if other services such as TapeFailure and CrazyEgg did the same thing. As long as the data is not identified down to the individual service user, this type of data can do two important things: teach us about trends and sell their service! The report provided by ClickTale is very detailed and is a great selling point for why you should be using ClickTale.

The report released today discusses amount of scrolling a site visitor is willing to process. What would be great is to know what type of sites make up the report. For example, people might be more willing to scroll further on a blog than on a product site or a corporate brochure, etc. Most blogs seem to have a good bit of scrolling, especially on the home page.

A few of the interesting conclusions from the Scrolling Report:

• Almost identical percentages of page views (15%-20%) reach the page bottom regardless of page height.
• It appears that regardless of page height, scrolling reach is very similar on the relative scale with some resemblance to a linear model (or a very flat exponential): between 64% to 68% of the page views are likely to reach the 1K pixel line and 15% to 20% will reach the bottom of the page.
• It appears that visitors scroll in a relative way - about the same percentage of page views will reach the middle of a web page regardless of the actual page height in pixels.

Do you believe that blogs have changed the way we scroll on a Web page? From the old days where the belief was to fit as much as possible on the first screen, I would say they have. Check out our previous ClickTale coverage.