Web Interaction Analytics Company ClickTale Announces Funding

ClickTale is announcing today that it has secured funding from YL Ventures, a boutique European venture capital firm. ClickTale is the first to use the term "Web Interaction Analytics" and whose service enables websites to record and watch movies of their users’ browsing sessions, will use the proceeds of the funding round to expand the sales and the feature set of their hosted service. Amount of the round was not disclosed.

YL Ventures’ Managing Partner, Yoav Andrew Leitersdorf, will be joining the ClickTale board of directors as part of this funding round.

ClickTale allows you to watch what your users do on your site, every mouse movement, every click and every scrolling action, as if it was a real focus group. We reviewed ClickTale when they launched the beta in April and you can read our interview with Founder Tal Schwartz. I’ve used ClickTale several times and find it to be very informative and can help you see flaws and quickly get to the optimum setup.

In other ClickTale news, they just released their Scrolling Research Report V2.0 – Part 2: Visitor Attention and Web Page Exposure on the ClickTale Blog. There is a ton of data and information in the report but here are the net take-aways:

• The most valuable web page real-estate is located near the page top, between 0 and 800 pixels. Visitor Attention and Page Exposure peak at about the 540 pixel-line.
• If you have a long web page, add “stop points” such as headers and images to prevent your visitors from quickly scrolling down the page. It will prevent their attention from waning towards the end of the page.
• The footer of your page is important! Users do pay quite a bit of attention to that area of your page.