Clicky Adds Visualization Charts And Shows You How Freemium Is Done

We’ve written about Clicky Web analytics several times including our first product review just shy of a year ago. It’s my favorite medium-level analytics application on the market. Why? Speed, features, the freaking addictive real-time spy and excellent support from the one person team of Sean Hammons.

Today Sean has posted about a variety of new visualization tools that Clicky now offers. Clicky has hired the team at Open Flash Chart to create even more customizations on their charting solution. Here is one basic example chart that’s now possible (bar charts were available previously):

The charts update on the fly and the "compare" feature is where the charting tool shows its strength. You can compare practically anything you want to see if there are correlations between the data. Sean has created an example displaying social media inbound traffic vs. bounce rate – perfect for checking how many Digg’rs come back a second time. The comparison possibilities are endless – I already have a list of charts to create.

In the title of this column, I included, "Clicky…Shows You How Freemium Is Done." Freemium means that the service offers a free version and then premium upgrades. I said this because these new charting features are free through this Sunday and then they move to the pro account (paid). Sean gives you the first crack rock free, gets you hooked so you keep coming back to him to buy more crack. I’ve written before that too many startups who employ the Freemium model give away too much for free and customers never have a reason to upgrade. But giving a taste of premium features every now and again makes perfect sense for trial.

In case you are interested, we are currently running the following analytical tools on CN:

• Clicky
• Google Analytics
• Mint
• ExtremeTracking
• A homegrown proprietary analytics tool

On the CN job board, Clicky is currently seeking a Web developer.