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CNBC Selects Microsoft To Handle Advertising
Microsoft (Nasdaq:MSFT) and CNBC have announced a new strategic partnership today that will allow Microsoft to become the exclusive third-party provider of display and contextual advertising for CNBC.com. The deal seems like a mirror of the Facebook ad deal from last month.
The companies expect to begin execution of the agreement immediately, with contextual advertising appearing later this month. Execution on display advertising will begin in March 2008. Financial terms were not disclosed.
I like this bit from the release, "Advanced technology from Microsoft will help connect advertisers with CNBC.com users in more relevant, innovative ways through a combination of graphical ad placements and automated text-based advertisements targeted to content. Over time, the technology will enable the anonymous aggregation of user behavior." Microsoft has "advanced technology"!
Sounds like potentially some anonymous Beacon-ness going on!
