CNN Partners With Google’s AdSense Service

Google and CNN are announcing this morning a multi-year partnership whereby the Google AdSense product will text serve ads on CNN.com. It appears CNN.com will still offer their rich-media ads in the method they do currently. From the announcement, "Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com." This deal will allow anyone using AdWords to have their ads on CNN.com.

"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com. "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."

"CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."