NY-based Online Advertising Network Collective Media Closes Series A Funding

NY-based Collective Media, an online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, has received a round of funding led by NY-based Greycroft Partners with participation from Canadian iNovia Capital.

The funds will be used for staff growth and refinement of their proprietary advertising system. Amount of the round was not disclosed.

"We are pioneering a new category within the current ad network environment, allowing high-quality brands to maintain brand integrity and exert more control over where their ads appear," said Joe Apprendi, CEO of Collective Media. "These funds will allow Collective to continue developing our best-in-class platform, providing our publisher and advertiser clients with the transparent, premium network they have come to expect from us."

Collective Media partners with companies including: DoubleClick for ad serving and Personifi for ad targeting.