Mochila

Mochila, the NY-based content syndication has signed a deal with Guardian News & Media to become a premier content syndication partner in the Mochila content marketplace. The Guardian is based in the U.K. This deal marks Mochila's first partnership outside the U.S. and will help open the content marketplace to a new set of potential customers, both on the buy and the publisher side. Terms of the deal were not disclosed.

Mochila is a media marketplace that brings together publishers and content buyers. Their tagline is: "Buy. Sell. Earn." These distribution deals make Mochila more attractive for content publishers.

Mochila recently demo'ed their content marketplace and I've embedded the video below.

Content marketplace Mochila presented their application at tonight's NY Tech Meetup. We've written about Mochila a number of times before including our interview with the CEO and CMO. Mochila is a media marketplace that brings together publishers and content buyers. Their tagline is: "Buy. Sell. Earn." They offer a variety of top grade content publishers with all types of media including video, audio, image and text.

Mochila also announced a new video player this morning. view the video demo »

NY-based Mochila is announcing a new partnership today with Pringo. Pringo is a white-labeled social networking provider similar to other NY-based companies KickApps and Magnify.net. Pringo customers will have the ability to add Mochila content syndication into their social networks and benefit from a revenue share. Pringo customers will also be able to syndicate their content to the 3500+ publishers in the Mochila platform.

Mochila has continued to increase their distribution with deals nearly every month similar to the one today. Check out my interview with the Mochila team along with their nextNYers video interview.

This week on nextNYers, Meghan sits down with NY-based Mochila and its CEO Keith McAllister. McAllister explains how Mochila is the first and only online marketplace for content. A publisher has the option to either purchase photos, videos, and articles, or acquire the content for free by accepting advertising with it.

Check out all of our previous Mochila coverage including their latest distribution deals and our extended interview with the team.

Don't forget to check out all of the previous nextNYers episodes along with our review of online video in NYC.

NY-based Mochila is announcing a new partnership with Gigya, the emerging widget distribution and tracking network. Mochila will deploy Gigya’s Wildfire technology to its extensive network of buyers and sellers including content publishers of all sizes, from long-tail blogs to large media companies.

Mochila is a content mediaplace and they continue to expand their distribution network signing deals with Belo and Citizen Image over the past month. For Mochila to be successful, distribution is key and Gigya is an excellent choice as their widget partnerships run from Cnet to RockYou to Metacafe.

“Mochila is a breakthrough syndication model for the publishing world and we’re thrilled to be able to tap into Gigya’s technology to help drive a new dynamic for the exchange of all types of content,” said Benjamin Chen, chairman and CTO of Mochila. “By partnering with Gigya, we can build upon the ways in which we help our publisher members syndicate quality content that otherwise becomes trapped and siloed. We're equally excited that Gigya can also supply us with the opportunity to incrementally monetize this additional distribution.”

Check out my interview with the Mochila executive team and the press release on Silicon Alley Insider.

Mochila, the NY-based content syndication company we interviewed last month has signed another distribution deal, this time with Citizen Image. This comes after deals in September with Reuters and Belo. We know distribution for any content network is key and the Mochila team is following-through with their promise of creating a fully distributed network.

Citizen Image is an image agency that professionally represents photographic and video content of citizen photojournalists to editorial outlets around the world. As a photographer you can sell your images and it has been a very popular service for individuals in consumer journalism.

“Mochila provides our citizen photojournalists not only another easy way to profit from their creativity but also a means to share their work with a broader range of audiences,” said Joe Bransom, president of Citizen Image. “There is a growing demand for image content and an untapped source of photographers at various skill levels, and the Mochila media marketplace meets this need.”

“With the addition of Citizen Image as a content provider and growing importance of user-generated content, Mochila continues to serve as the prime destination for web-based and offline publishers of any size to acquire content for their sites à la carte and on-demand,” said Keith McAllister, CEO of Mochila. “This serves as a tremendous step towards the growth of our photo library and is indicative of the demand for all forms of content, professional and user generated. We feel that this latest relationship will continue to level the playing field for publishers of all sizes and enhance the richness and growth of the Mochila marketplace.”

Mochila, the NY-based content syndication company we interviewed earlier this month has signed a deal with Belo to become a premier content syndication partner in the Mochila marketplace. Mochila is a media marketplace that brings together publishers and content buyers. Their tagline is: "Buy. Sell. Earn." These distribution deals make Mochila more attractive for content publishers.

“At Belo, we continue to seek out innovative business investment opportunities designed to broaden the Company’s tools and services we offer our online users and advertisers,” said Skip Cass, executive vice president in charge of Belo’s business development team. “This strategic partnership with Mochila increases the value of Belo’s content and also provides our audiences with a richer online experience across our brands.”

“This partnership is further validation of the Mochila model,” said Mochila CEO Keith McAllister. “We are thrilled to be partnering with Belo, which has a longstanding reputation as one of America’s great media companies. We look forward to helping Belo capitalize on new opportunities, while we benefit from Belo's experience and expertise to help us expand the Mochila marketplace.”

Beet.TV has the details on Mochila's deal with Reuters from last week.

I hadn't heard of Mochila when they contacted me for an interview. NY-based Mochila is a media marketplace that brings together publishers and content buyers. Their tagline is: "Buy. Sell. Earn." I sat down with CEO Keith McAllister and CMO Craig Calder to learn what Mochila does, where the idea came from and my notes are below. I was very impressed with the business savvy and acumen that both Keith and Craig exhibited. The executive team has many years of experience in both online and publishing.

Notes inside »