Truveo

Online video search engine Truveo is announcing the launch of localized video search for the countries they serve on their 17 international video search portals. This new search technology looks at the country of the origin along with the language of the portal being used and determines which content should show higher in the search results.

The simple example Truveo provides is using a search for the word "football. A search in the U.S. for football would turn up the same videos as a search in the UK for football even though the two searchers were most likely looking for and expecting completely different results. What's interesting is that I just tried a search for Football on YouTube and the entire first page of results was what we call Soccer, not American Football.

The company claims they are the first to create this type of localized video search and that other video search providers use the same search algorithms for all of the countries and languages they serve.

Check out our previous Truveo coverage.

Video search engine Truveo is announcing the launch of their U.S. presidential election video site today. I remember Truveo presenting about a year ago at the NY Video Meetup and the crowd wasn't that excited about what they had to offer. Reviewing this presidential search this morning, Truveo seems to return a good number of videos on each candidate. For some videos like those on MSN, you have to click off to the host site to view, others you can watch directly on Truveo. Truveo notes that by going to the host site it helps the viewer to see the video in the best quality. I applaud this as it lets the video host capture the view locally along with any branding surrounding the video.

From their notes, "The election site draws on Truveo’s index of over 100 million videos which includes videos from national media sources such as ABC, AP, CBS, CNBC, CNN, C-SPAN, FOX, NBC and more; international media sources such as the BBC, DIE ZEIT, El Pais, EuroNews, France24, Reuters, SPIEGEL, The Sun, TF1, ZDF and more; local television and newspapers in Boston, Chicago, Denver, Houston, Jacksonville, New York, Philadelphia, San Francisco, Washington, DC, and many other cities; late night shows such as A Daily Show (aka The Daily Show when its writers are not on strike) and The Colbert Report; and Internet sites such as Politico.com, Blip.tv, Dailymotion, Metacafe, MySpace, Veoh, and YouTube. Truveo’s index includes videos from sites, including Politico, ClipSyndicate, Washington Post, Townhall.com and Barely Political, currently not found by other search engines."

Not only is a great way to build traffic, it's also a way to introduce new customers to Truveo. I certainly hope that AOL (owners of Truveo) will leverage what they have built within the AOL network of sites and the full AOL app.