Compete Reports Fastest Moving Sites 2006-2007 — Are the Numbers Correct?

Compete has a blog post today showing some of the fastest moving sites from December 2006 to December 2007. Many of the sites we’ve covered in the past are listed. On the positive side, sites include TechCrunch, CafeMom, Wordpress, LinkedIn, and Reddit. On the downside are sites including Vonage, Netscape and American Singles. I am shocked that Twitter isn’t on the list with an Alexa of 600!

As an analytics freak, when I saw the report on TechCrunch, I immediately wondered how they got the percentage increases – for example, iamfreetonight, a startup covered on CN, is up 32,000%. They are a new site in 2007 so a large increase is probably more reasonable than say CafeMom which apparently grew 2,320%? My guess is that the percentages are missing a decimal place perhaps? In any event, the ranking is most likely correct so congrats to those listed!

They note, "The chart above shows the top twenty sites that gained or lost the most amount of traffic from December 2006 to December 2007, as a percentage of visits in December 2006."

I’ve got an email into Compete and will report back once I get an update. 

Updates From Compete: this analysis was based off of total site visits, not unique visitors. They also sent over three examples for the math:

• The 3,621,137 visits to iamfreetonight.com in 2007 was a change from around 11,000 in 2006.
• Techcrunch’s total visits were in December 2006 was 114,453, December 2007 was 3,822,308
• Cafemom’s total visits were in December 2006 were 212,709, December 2007 were 5,147,004