comScore: MySpace Leads Display Ad Views; Microsoft Leads Display Ad Buys

comScorecomScore is out with their June Ad Metrix analysis of the top online display advertising publishers and advertisers in the U.S. On the publisher side, Fox Interactive Media leads the pack with 52.3 billion ad views. MySpace accounted for 51 billion of the 52.3 billion hence my story title. Facebook came in sixth with 3 billion ads and Glam made the report in tenth with just over 2 billion ads.

ad metrix

On the advertiser side, Microsoft leads the pack with 5.5 billion ads purchased. In second place is the University of Phoenix with 4.7 billion ads - guess they have some open seats. Vonage and Netflix came in eighth and ninth respectively with just over 3 billion ads purchased. Experian Interactive is the company who pushes the dancing women/bear/monkey ads for Lower My Bills and the FreeCreditReport ads.

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Submitted by The Floating Frog on August 26, 2008 - 6:05pm.

Crazy numbers, though I'm sure facebooks numbers will grow sharply this year

Submitted by centernetworks on August 26, 2008 - 6:48pm.

frog - they don't show much display advertising as compared with myspace - they do the "allen likes x, you should too" crappy ads instead

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