comScore Stats on AOL-Bebo Acquisition

comScore has provided some metrics related to the AOL-Bebo acquisition. I have not audited these numbers so take them as you will.

• In January 2008, Bebo had 22.4 million unique visitors worldwide with visitors averaging more than 3 hours and 30 minutes on the site during the month.

• In February 2008, Bebo had 4.8 million unique U.S. visitors with visitors averaging 1 hour and 40 minutes on the site during the month.
• In January 2008, 60 percent of Bebo’s traffic came from Europe, followed by North America with 22 percent, and Asia-Pacific with 16 percent.
• In January 2008, there were 11.4 million unique visitors from the United Kingdom to Bebo, representing the largest proportion of the site’s worldwide traffic.

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MySpace, Facebook, Bebo
January 2008 vs. January 2007
Total World Age 15+, Home and Work Locations*
Source: comScore World Metrix

                                      Total Unique Visitors (000)

                                 Jan-2007        Jan-2008       % Change

Total Internet: Total Audience    746,934         824,435           10

MYSPACE.COM                        94,769         109,262           15

FACEBOOK.COM                       24,840         100,668          305

BEBO.COM                           12,741          22,400           76
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* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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Bebo Regional Visitation
January 2008
Total World Age 15+, Home and Work Locations*
Source: comScore World Metrix

                       Total Unique Visitors (000)       Share of Unique
                                                             Visitors

World-Wide                      22,400                         100%

Europe                          13,373                          60%

North America                    4,826                          22%

Asia Pacific                     3,590                          16%

Middle East – Africa               335                           1%

Latin America                      275                           1%

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* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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