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Mobile Search Grew 68% in U.S.; Google Leads Share
by Allen Stern on September 15th, 2008
comScore has released their latest m:metrics report showing mobile search usage in the U.S. and several countries in Europe. Nearly 10% of mobile subscribers in the U.S. completed a mobile search and the total mobile search usage is up 68% in the U.S. In Europe where mobile usage is further along, usage is up 38%.
For all of the countries in the chart below, Google leads usage of mobile search. In the U.S., 63% of mobile searches use Google while 34% use Yahoo. In Germany, 85% use Google and in France 62% use Google. Spain and France were the only countries that had near 10% MSN search usage.
No surprise here. You can expect Google to solidify it’s domination in the search market and expand its reach into mobile search, especially with the introduction of its own mobile device.