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Canada Leads in Online Video Reach

Written by Allen Stern - April 10, 2008

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comScore has released some new data today on online video reach for a variety of countries including the U.S., Canada, Germany, France and the U.K. The data shows that of these five countries, Canadians watch more videos per user and have the highest reach percentage of total online population.

Here are the five most popular online video destinations by country:

U.S. - Google Sites, Fox Interactive, Yahoo Sites, Viacom, Microsoft Sites
Canada - Google Sites, Microsoft Sites, CTVglobemedia, Yahoo Sites, DailyMotion
U.K. - Google Sites, BBC, Microsoft Sites, Yahoo Sites, Fox Interactive
France - Google Sites, DailyMotion, Groupe TF1, Amazon Sites, Yahoo Sites
Germany - Google Sites, Vivendi, ProSiebenSat1, Clipfish, Fox Interactive

Online Video Viewing Reach – Country by Country Breakdown* Ranked by Percent Reach of Total Online Population, Age 15+ December 2007 comScore Video Metrix**
Country	Total Unique Viewers (000)	Videos (000)	Videos per Viewer	% Reach Online Population
Canada	19,047	2,137,074	112	89%
U.K.	28,686	3,092,867	108	87%
France	24,063	2,138,802	89	84%
Germany	27,321	2,514,039	92	81%
U.S.	124,362	9,509,544	77	78%