Canada Leads in Online Video Reach

comScorecomScore has released some new data today on online video reach for a variety of countries including the U.S., Canada, Germany, France and the U.K. The data shows that of these five countries, Canadians watch more videos per user and have the highest reach percentage of total online population.

Here are the five most popular online video destinations by country:

  • U.S. - Google Sites, Fox Interactive, Yahoo Sites, Viacom, Microsoft Sites
  • Canada - Google Sites, Microsoft Sites, CTVglobemedia, Yahoo Sites, DailyMotion
  • U.K. - Google Sites, BBC, Microsoft Sites, Yahoo Sites, Fox Interactive
  • France - Google Sites, DailyMotion, Groupe TF1, Amazon Sites, Yahoo Sites
  • Germany - Google Sites, Vivendi, ProSiebenSat1, Clipfish, Fox Interactive

Online Video Viewing Reach – Country by Country Breakdown*
Ranked by Percent Reach of Total Online Population, Age 15+**
December 2007
comScore Video Metrix

Country

Total Unique Viewers (000)

Videos (000)

Videos per Viewer

% Reach Online

Population

Canada

19,047

2,137,074

112

89%

U.K.

28,686

3,092,867

108

87%

France

24,063

2,138,802

89

84%

Germany

27,321

2,514,039

92

81%

U.S.

124,362

9,509,544

77

78%

So how much of the Canadian win goes to startups b5media, FreshBooks and ConceptShare?

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