11.5 Billion: Number of Online Videos Watched by U.S. Internet Users In March

comScore is out with their latest online video report for March 2008 covering U.S. Internet users. YouTube continues to lead the pack and represents 98% of all videos in the Google Sites category. Tell me again why they keep Google Video around? It’s seems Google abandoned it when they acquired YouTube.

Google moved up another 2.6 share points to 38% of all videos watched. The real telling statistic is that YouTube visitors watched an average of 50 videos each over the month. No one else comes close to this in the lead pack as Microsoft Sites comes in second with nearly 10 videos per user. More videos per user mean more ability and options to monetize over the session. In total videos watched, Fox Interactive came in second followed by Yahoo Sites, Viacom Digital and Microsoft Sites.

Another juicy bit in the report is that the average online video viewer watched 235 minutes of video. Wow. And with live video slowly taking off, this number will only continue to increase.

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.