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comScore May Video Report: Hulu Enters the Top 10
by Allen Stern on July 14th, 2008
comScore is out with their May online video report. No surprise here, Google still leads the pack with 35% market share. Google’s YouTube property accounts for 98% of the Google video traffic. Fox Interactive, Yahoo, Microsoft and Viacom round out the top 5. The full list is below. Surprisingly Hulu has joined the top 10 with 88 million videos viewed.
Here are the other notes from comScore for May 2008:
- 74 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 228 minutes of video.
- 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
- 54.8 million viewers watched 703 million videos on MySpace.com (12.8 videos per viewer).
- 6.8 million viewers watched 88 million videos on Hulu.com (13.0 videos per viewer).
- The duration of the average online video was 2.7 minutes.
YouTube will always come in with a higher video/user count because most of their videos are short, user-generated and are typically unplanned while sites like Hulu are longer shows and are typically planned.
Ashkan says more videos were watched than searches were performed.
Great post. I’ve been really impressed with Hulu and MSNBC news (format / organization of feeds / videos is great). These sites are really making a case for less TV. All we need now is widespread consideration and practice of computer to TV hookups and Apple TV’s to broadcast your video content from computer to TV. At that point…the big networks are in huge trouble, unless they move fast i.e. MSNBC….