Crunchies Awards Show - LIVE Color Commentary!

Tonight is the Crunchies awards show in San Francisco. You can keep refreshing this page to see the winners in real-time, we will bring them to you immediately as they are announced. The event begins at 7pm Pacific Time. Rachel Sterne (no relation) is doing some interviews - she's from Ground Report. You will get me real color commentary here people! :) Newest is on top:

10:30 (1:30AM eastern) - Ok, I am done. Goodnight all.  

10:24 - Ben Metcalfe says that there was a lot of negativity in the twitter about the event - though after they thought the cameras weren't rolling Ben said, "see i told you i'd bring the controversy" LOL :) Ben rocks.

10:23 - Mike says they did some things right and some wrong - wants it to 1 hr next year - personally I disagree - I may write more when I am back awake tomorrow :)  Mike loves a recession except that people lose their jobs

10:19 - I am a bit disappointed that they only interviewed people "connected" - would have been nice to do it like they did the TC party where anyone could come talk to us - we hear enough shilling day in and day out 

10:10 - Personally I would love for Sarah to stop doing  her pop snap thing - it just doesn't help the image, sorry.

10:09 - Zivity says she isn't leaving private beta until 2009 but somehow was big enough to get a nom? asks the chat room  - she also said she's looking to build a community that respects women and embraces "artistic qualities" - whatever that means.

9:53 - how did Tesla win considering they don't even have a car made yet? - says the chatroom 

9:50 - apparently Netvibes has a new version coming out tuesday at 5am - it's with "the press" - which clearly does not include CN :( 

9:49 - people in the chat room wondering how companies win awards in private beta

9:42 - iMedix - worth the flight from Israel to be here to win - they have been working 24/7 in the hotel - adhd most popular term on their site

9:40 - Seth from Meebo - he says fantastic 4 times - they are working on some kind of sync platform for developers to make it really great - and putting their stuff on island and def jam records

9:33 - MC Hammer comes over - shills the f out of dancejam - he believes they are creating something great around dance - shills his team - looks like he is wearing a 2 foot rabbit or bear around his neck - chat room going crazy for it - no one can figure out what that is - he belives dancejam is a "comfortable place" - he also says anything goes - hes a friend of mogulus - i guess thats why he gets a 10 minute interview!

9:30 - Sarah Lacy says she's glad that Facebook won 2 of the biggest awards, she was surprised and shocked that Wordpress won, surprised Slide didn't win anything

9:28 - the show is over now - Mike ended it quickly and swiftly - that was shocking says the chat room

BEST OVERALL

Winner - Facebook

BEST NEW STARTUP

Winner - iMedix

BEST CEO AWARD

Winner - Toni Schneider - Auttomatic

BEST FOUNDER AWARD

Winner - Mark Zuckerberg - Facebook

BEST TECHNOLOGY INNOVATION

Winner - Earthmine

9:09 - Mike thanks the sponsors

9:05 - another video - this time something about words of wisdom - it seemed like shilling not words of wisdom

MOST LIKELY TO SUCCEED

Winner - Wordpress

8:59 - first time i've ever seen this - man reading notes off the treo and can't remember any of it

BEST BUSINESS MODEL

Winner - Zazzle

8:57 - Disappointed that Richard posted all of the winners before they were announced :(

BEST INTERNATIONAL STARTUP

Winner - Netvibes

BEST MOST LIKELY TO SAVE THE WORLD 

Winner - Donors Choose

8:39 - Dan Farber asks the hosts questions:

• Erick - he was surprised that they asked their audiences to come up with the initial nominees and then vote on the winners - they wanted to be like Digg - they found it wasn't so easy - there was a lot of gaming - in the ends we put our heads together - so the people did NOT pick the winners apparently  (Rafe says via Twitter he thinks people did pick the winners but they picked the finalists)
• Om  - working too much is a killer app - he likes twitter
• Matt - he was surprised by all the action in advertising - wonders if advertising will work in the downturn
• Richard - he likes the number of international products that are part of the event
• Mike - we are seeing less and less exciting stuff - no intriguing business models coming out now - he looks forward to coming back to exciting

8:38 - based on my post and your feedback on what is a startup, is techmeme a startup still? service is great, but is it still considered a startup?

BEST BOOTSTRAPPED STARTUP

Winner -  TechMeme

8:35 - Mike says blogs shouldn't raise funding

BEST TIME WASTE SITE

Winner - Kongregate

8:29 - another video of bootstrapping

BEST USER GENERATED CONTENT

Winner - video died - Digg won 

8:25 - Happy Birthday to scoble says Mike

BEST USE OF VIRAL MARKETING 

Winner - StumbleUpon

BEST CONSUMER INTERNET STARTUP 

Winner - Meebo

8:18 - another video this time about users and community - looks like most of the companies are from SF

8:15 - all winners get 30 seconds but fake steve jobs gets multiple minutes! funny for 30 seconds - the man curses 40x for cheap pops - lame

BEST GADGET

Winner - iphone

BEST ENTERPRISE STARTUP 

Winner - Zoho

8:05 - so far i've picked every winner - that's not good

BEST CLEAN TECH STARTUP

Winner -  TESLA

8:05 - Richter Scales is done - camera person zooms like there is no tomorrow 

7:58 - Mike talks about the Richter Scales video - they are playing live

BEST VIDEO SITE AWARD

Winner -  Hulu

7:54 - sponsor commercial for adobe 

7:54 - is it best or most popular who wins?

BEST DESIGN

Winner - SmugMug

BEST MOBILE STARTUP AWARD

Winner -  Twitter

7:46 - first video - trends and innovation - some guy who we don't know who says it's the computer is the distruptive thing? some guy says how great cool whip is... i sure hope the other videos are better - this one is about as boring as watching hot air popcorn pop

7:44 - Mike explains that you have 30 seconds to get your thank yous in then we must move on 

7:42 - shows a video about how they made the award - 14" tall, 2.5 lbs 

7:40 - Show is starting - Arrington is doing the welcome  - Om says hi, Richard says hi, RWW rocks, Matt Marshall from VentureBeat says hi as well, VC covers the intersection of money and tech

7:38 - Sarah Lacy interviewed - she shills everything she is working on - she said she is there cuz Arrington asked her to come - also is interested in the entrep of the year. Sarah says that her book will focus on people who don't care about money when they do their startups 

7:34 - Geni is interviewed - founder says he has 30,000 people on his tree - am I up on there?

7:32 - Ingrid from Mogulus lets us know that many of the people are in the audience are the founders of innovation - like Kevin Rose - power to the people she says - very exciting to hear what they have to say

7:30 - the hosts have shilled for Herbst theater so many times already - must be in the contract :) 

7:29 - people in the chat room are now picking words for drinking game - i'll take web 2.0 

7:25 - they interview Marissa from Google - she talks about how interesting it will be to watch how social affects search - Alex asks about maps companies and are they looking to acquire - but wait - isn't UpNext the only map company?  Marissa says people are looking for the tiger who attacked the woman - and Marissa won't share any product announcements for 2008 tonight

7:20 - Chris interviews Zoho - a CN sponsor - Raju explains what Zoho does - but you already know cuz we done covered them before and I knows you all have clicked on their ad! Interesting fact - zoho the name is a play off soho - they have 17 apps right now

7:16 - Rafe from Webware is there - shoutout to Rafe from NYC! If you aren't reading Webware, shame on you! Rafe believes liveblogging is where it's at - the tragedy he says is that there is no time to reflect

7:15 - clearly the camera person with Rachel is drunk - I feel like I am on a boat in the water - she's interviewing the guy from Facebook Causes app - says nothing except he wants to win

7:14 - they sure do jump from camera to camera and cut everyone off lolcat

7:11 - Kevin Rose hops onto the camera and discusses the editors - he doesn't actually discuss the editors - deflects to buries and diggs - he says its ALL BASED ON MATH and what the users are doing - so he said that there are NO editors

7:10 - Rachel is a real talent - she should have a daily show I think. Too bad they gave her the wobbly camera and the mic with no wrapper

7:06 - Chris Albrecht says he is glad that it's being held in SF because that's where everything is happening

7:03 - Chris Albrecht is talking about how excited he is about the video category - apparently people are going inside - so far this seems like a real class act

7:01 - they show the tesla roadster - well not really as it's pitch black outside and you can't see anything - can we get a light please?

6:55 - interview with Ribbit - they put some VOIP over SalesForce apparently - but they have no frogs on their web site

6:50PM - they interview Sarah Meyers - she apparently has an unlimited travel budget

6:47PM - Some of the GigaOm and Mogulus people are chit-chatting - pretty boring if you ask me. Mogulus is always so "sticky" which makes it hard to watch.