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Yahoo SVP: We are some crappy peanut butter
I must admit, I have always liked Yahoo!. Even though they are the underdog today, and clearly nowhere as big as Google (based on market cap), I still like them. I think they could once again become a dominant player in the online space, but today I am not even sure if they are in the Top 10. I must admit that I hate peanut butter and hope that Yahoo can get moving again to be the innovative leader they were once before. If I had an opportunity to join Google, Microsoft or Yahoo, Yahoo would be my first choice. Because I think I could make the greatest impact there.
If you are a Yahoo! employee and would like to chat about the memo and the current environment at Yahoo!, send me a note, your name and position would not be disclosed unless you request it.
Today the Wall Street Journal got a hold of a memo from Brad Garlinghouse, a Yahoo senior vice president.
Basically Brad boils the problems down to:
- We lack a focused, cohesive vision for our company.
- We lack clarity of ownership and accountability.
- We lack decisiveness.
And his plan is to:
- Focus the vision.
- Restore accountability and clarity of ownership.
- Execute a radical reorganization. We must reduce our headcount by 15-20%.
Brad also discusses several issues with purchases they have made competing with other Yahoo! properties. I think this is a big deal. Trying to keep things apart from the main Yahoo! only hurts the Yahoo! brand overall. While it is “cool” to keep Flickr separate from the main Yahoo! photos, the two should be combined.
I wonder if this will change things for the Bix and MyBlogLog acquisitions. In my chat with Mark, Bix CEO yesterday, he mentioned Bix would remain separate. I wonder if Brad’s plan moves forward what will happen.
We need to exit (sell?) non core businesses and eliminate duplicative projects and businesses.
So what goes? Flickr? Yahoo! Photos? Deli.cio.us? I don’t think you need to eliminate them Brad. You need to merge the best of everything and create the new Yahoo!, one that can dominate and get people excited once again about what you are doing.
Be like Rocky in Rocky IV and beat down your opponent. You say its not a race, it is a marathon. You are now entering the 25th mile, now turn on the afterburners or the competition will leave you in their dust.