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Forget Cyber Monday…It’s Staples Sharpie Sunday
Tomorrow in the U.S. is the special online-only holiday of Cyber Monday. I just left my finger workout class at the local gym to get ready for all of the exciting and quick moving deals that will be available. If you are new to Cyber Monday or are looking for information on how to find the best deals, I’ve shared a bunch of tips and techniques on my InformationWeek column.
Some online retailers have started their Cyber Monday sales early so if you are waiting until tomorrow to start searching, you might try searching tonight.
On Friday we reported that office supply retailer Staples was having issues with their website and ordering during their Black Friday sales. Today’s issue is even more fun than if the Staples website was down.
Staples posted their Cyber Monday deals a day early — one of the deals is for $25 in free Sharpie markers and pens. The purchase should be simple…add $25 in Sharpie products to your shopping cart, apply the coupon code 96140 and bingo — $25 in free Sharpie products. The deal was to begin at 6am this morning. The deal hunters lined up in massive lines with their products chosen just waiting for 6am. When 6am came, the code was not working. In fact, as of 5pm Eastern, the code is still not working.
The coupon issue sent the deal forums into mass panic. SlickDeals shows over 115 pages of replies related to this deal and over 155k topic views. Other deal forums show hundreds of reviews and tens of thousands of pageviews. So while Staples gets some egg on their face, the deal forums make out well in ad views. I guess we can say that for today, Staples was the Digg for the deal forums.
Big kudos to the customer service team at Staples – so far I haven’t read one complaint with how the coupon issue was handled. I sure hope that Staples management provides a bonus for the entire call center. At one point there were over 2,000 people on hold. The greeting on the phone line tells customers to call back later if they are looking for the Sharpies coupon and it will be validated later in the week.
Many of us are wondering why they didn’t just fix the coupon code so it worked. I grabbed a bunch of markers and pens – I wonder how long they last before they dry out.