Dailymotion Launches New Video Ads Including “The Toaster”

Video hosting company Dailymotion is announcing the launch of three new ad formats inside of their video platform. Dailymotion was recently named a top global rising search term by Google. The service is currently available in 19 countries. In November 2007, Dailymotion reported 667 million video views across its global network.

Here is the information on the three new ad formats sent over to us by Dailymotion:

• Toaster ad: Advertisers have the ability to inject an animated flash mini-commercial overlay into Dailymotion’s library of professional videos. Mini commercials, which appear at the bottom portion of a video, are mostly transparent, and disappear after 10 seconds. When the “toaster” ad appears onscreen, the viewer has the option to watch more about the commercial and is then taken to a “player within the player,” where he or she is encouraged to interact with the advertiser’s content. The video then continues to play after the user is finished viewing the ad. The Toaster ad is always accompanied by a synchronized 300×250 display ad unit at the right end of the video player.
• Home theater ad (video skin): The Home Theater ad unit wraps around the video programming and can click-thru to the URL of the advertiser’s choice. Professional videos only are included in this advertising program.
• Companion Logo ad: A dynamic and clickable 3D logo appears in the left corner of a video 10 seconds into the viewing of the video, and disappears after 10 seconds. If the viewer clicks on the 3D logo, a small window opens with a dedicated advertising message and offers the opportunity to interact with the brand. The Companion Logo ad is always accompanied by a synchronized 300×250 display ad unit at the right end of the video player. Professional videos only are included into this ad program.

The one bit I am confused by is Dailymotion’s definition of "professional videos". Since they have tons of content by regular folk, are those videos included in these new monetization schemes or is it only the videos that are professionally produced and hosted by Dailymotion?