Comments on: Death of a metric: Page Views… Born 2006… Interaction-based Metrics http://www.centernetworks.com/death-of-page-views Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Ted Rheingold http://www.centernetworks.com/death-of-page-views/comment-page-#comment-11440 Ted Rheingold Wed, 30 Nov -0001 00:00:00 +0000 #comment-11440 Page views ain't dead until the advertising agencies say so. And everyone we talk with is all about CPM no matter how we slice the presence. I agree new metrics are needed, but I think Steve is about 3 years off and give the advertisers 5 years before they are weened off page views forever. Think about the sites they advertise on. CNN, ESPN, Yahoo, MSN, CNET, AOL etc. They're page-based sites and will be for years. Web2.0 sites hardly have advertising and the ones that get it will be the ones that get with the CPM program. Page views ain’t dead until the advertising agencies say so. And everyone we talk with is all about CPM no matter how we slice the presence.

I agree new metrics are needed, but I think Steve is about 3 years off and give the advertisers 5 years before they are weened off page views forever. Think about the sites they advertise on. CNN, ESPN, Yahoo, MSN, CNET, AOL etc. They’re page-based sites and will be for years. Web2.0 sites hardly have advertising and the ones that get it will be the ones that get with the CPM program.

]]> By: centernetworks http://www.centernetworks.com/death-of-page-views/comment-page-#comment-11444 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-11444 <p>Ted, I am not sure I agree with you. I think advertising agencies use the metrics they are handed, and sites like the ones you mention are moving towards mobile, rss, etc. and those don't work with pageviews.</p><p>I do agree about CPM models for advertising and those will be more difficult to change. But the metrics must start the fire I believe.</p><p>Check out my new post about <a href="http://www.centernetworks.com/interactionmetrics-part-i">Interaction Metrics</a> for more thoughts - I posted it yesterday.</p> Ted, I am not sure I agree with you. I think advertising agencies use the metrics they are handed, and sites like the ones you mention are moving towards mobile, rss, etc. and those don't work with pageviews.

I do agree about CPM models for advertising and those will be more difficult to change. But the metrics must start the fire I believe.

Check out my new post about Interaction Metrics for more thoughts – I posted it yesterday.

]]>