December U.S. Search Engine Rankings; Google Down, Yahoo Up

comScore is reporting their December U.S. Search Engine Rankings today. Here’s the net takeaway on a percentage of total basis: Google down 2-tenths of a percent (-0.2), Ask down 3-tenths of a percent (-0.3), Microsoft had no change and Yahoo is up 5-tenths of a percent (+0.5).

On a raw total search queries by provider month over month, Google is down 4.3%, Yahoo down 1.7%. The big loser was Ask dropping 10.3% month over month in total queries to 415 million.

comScore notes in their expanded report, "eBay (up 3.9 percent) and Amazon Sites (up 20.8 percent) were among the few sites experiencing gains, as holiday shoppers contributed to increased search activity on these sites."

Here are the charts:

  comScore Core Search Report*

  December 2007

  Total U.S. - Home/Work/University Locations

  Source: comScore qSearch 2.0
                                         Share of Searches (%)
                                                                 Point
                                                                 Change
                                                               Dec-07 vs.
  Core Search Entity             Nov-07           Dec-07         Nov-07
  Total Core Search              100.0 %          100.0 %          0.0
  Google Sites                    58.6 %           58.4 %         -0.2
  Yahoo! Sites                    22.4 %           22.9 %          0.5
  Microsoft Sites                  9.8 %            9.8 %          0.0
  Time Warner Network              4.5 %            4.6 %          0.1
  Ask Network                      4.6 %            4.3 %         -0.3

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

  comScore Core Search Report*

  December 2007

  Total U.S. - Home/Work/University Locations

  Source: comScore qSearch 2.0
                                          Search Queries (MM)
                                                                Percent
                                                                 Change
                                                               Dec-07 vs.
  Core Search Entity             Nov-07           Dec-07         Nov-07
  Total Core Search              10,030            9,636         -3.9 %
  Google Sites                    5,882            5,629         -4.3 %
  Yahoo! Sites                    2,249            2,211         -1.7 %
  Microsoft Sites                   984              940         -4.5 %
  Time Warner Network               453              442         -2.6 %
  Ask Network                       463              415        -10.3 %

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.