Demand Media To Acquire Social Networking Provider Pluck

Mashable Editor Adam Ostrow has the lead on a breaking story about Pluck being acquired by Demand Media. Financial terms of the deal were not disclosed but Pluck powers some of the largest newspaper social networks including at the Washington Post, USA Today and Fox News. Demand Media has raised over $350 million in funding to-date.

Ostrow notes, "In a conversation with Rosenblatt and Pluck CEO Dave Panos this morning, the two likened the move to that of Google with AdSense, first building a successful network in-house, and then branching out to offer the same tools and advertising sales clout to other web publishers. To execute this strategy, Pluck will begin offering a revenue share with publishers, versus the current licensing model the company employs. Third-party publishers will also enjoy the traffic benefits of being part of Demand’s burgeoning network."

Pluck also powers BlogBurst which allows bloggers to syndicate their articles to major newspapers and news distribution outlets. CN is a member of BlogBurst.

Earlier this week, Mzinga acquired business white-label social networking provider Prospero. So which one of the other large white-label social networking players is next to be acquired?

Update: TC has a source quoting the acquisition at $75 million cash.