What About A Multi-Blogger DEMO Review/Coverage Site?

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DEMOTonight I was speaking with MTM (Marshall The Man) about DEMO and how much work it is for bloggers - it's like the super bowl of blogging in that there are about 70 companies presenting and over the past 10-14 days, most tech bloggers have been through a variety of interviews, demos, and have been hit by the PR storm.

I am guessing that CN will cover about seven companies that are presenting (the posts go live Monday 7am Eastern and not a minute earlier!). If I remember correctly, last DEMO, Rafe from Webware had the most reviews overall.

With that said, I am throwing out an idea to the tech blogger community. What if, together, we create a comprehensive DEMO reviews/coverage site. It wouldn't live on demo.blogname.com but would rather live on an autonomous URL. This way each blogger would only be responsible for reviewing a small number of startups.

Each participating blog would get logos, links, etc. and together we'd provide our whole readerbase with coverage of the entire event. We could monetize the venture by going after the bigco's including Google, Microsoft and Yahoo and split the revenue in some fashion. The best part would be that each site's readers would be introduced to other blogs and writers. If it worked, we could do it for SXSW and other events as well.

It would be similar to the All-Star game in baseball.  Thoughts? Opinions?

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Submitted by rizzn on January 25, 2008 - 11:33pm.

but it may be a little too soon to pull this off. most of the bossmen for the major blogs are all flitting about from city to city during the travel season. MA is in Europe, Pete's running back and forth between LA and SFO. MacManus is traveling places, I know, but not sure where.

Those are just the flight plans I know about.

It might be a good thing to work on for next year?

Submitted by centernetworks on January 26, 2008 - 8:11am.

yea for next time - would be pretty cool i think

Submitted by Anonymous on January 26, 2008 - 6:56am.

Sounds good as long as there's no Duncan Riley and any RWW writer is barred from reviewing anything they can twist into a 'semantic' startup with open attention data silos or an exposed social graph.

Frankly, if you and Rizzn wrote it and covered a 15-20, I'd read it. But so many writers are either just bad or have such a preoccupation with their made-up buzzwords it can be nearly unreadable.

Not saying you guys don't have your own style, but your writing does not become a caricature of itself the more you read. Yeah, Rizzn takes the cheap shots at the Dems, but I like that.

You guys just do it, and get Rafe on board, he's another non-annoyer. Man, you put that together I'll read the whole thing twice and click on an ad to boot.

All joking aside, I think it's a sweet idea. I'm probably not the core audience anyway, and I can always just read the parts that don't make me want to gouge my eyes out.

Submitted by centernetworks on January 26, 2008 - 8:13am.
Subject: hmm

Unfortunately I can't speak about the pros and cons of any other blogger - that would be wrong :)

Submitted by antje wilsch on January 26, 2008 - 6:27pm.
Subject: oh noooos

that would be the best Allen, but we know you are too polite to tell us what you *really* think of them.

Submitted by centernetworks on January 26, 2008 - 6:44pm.

the book will hit shelves later this year :)

Submitted by Svetlana Gladkova on January 28, 2008 - 2:56am.
Subject: good idea

Allen, this is an excellent idea but I hardly believe it is possible to implement it this year - maybe next year on a special domain with a number of tech bloggers invited to participate. You are very right - we get so many pitches and even the multi-author blogs can not manage to cover all the startups presenting on Demo.
I have idea that we can easily implement: we could create a special Google group and add all the links to our reviews in this group. And all the bloggers that are willing to participate (after all, it is not only about us getting our readers to read our reviews, the readers would benefit from being able to easier read everything they want without having to go and look for reviews on many blogs) could publish a special post on every blog involved linking to the reviews added to this Google group to create a full picture of the coverage. What do you think?



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