DEMO: Feedhub Looks To Organize Your ‘Other’ Feeds

Alright so sometimes some of the apps I review are hard to explain. But this one launching at DEMO is easy! Feedhub is a RSS tool to help you sort through the feeds that you don’t follow every moment but those that you want just the good bits from. They are working to save time for people who have too many feeds by creating one feed delivering the most relevant content. Their tagline is, "We don’t make the feedreader… we make it smarter!" It works with all of the major readers and takes your OPML file and generates a new Feedhub feed which you plug into your feed reader.

I spoke with Sean Ammirati, VP of Business Development for mSpoke, parent of Feedhub and he took me though the Mpower adaptive personalization engine. What I like is that you can tweak and adjust the rules in the areas that you are interested in. It’s based on "memes" or topics which you can move into groupings from love to no-show. They are working to create a personal TechMeme which can find new feeds and also allow you to pick how many items from your selected topics per feed.

Feedhub is going after the early adopter crowd and their long-term business plan is an ad-supported model. What I don’t fully understand is why they aren’t looking to take over all my feeds. I get the idea of managing the hundreds of feeds I might only click once a week, but wouldn’t the personalization engine work better across my main reads as well?

One of the concerns I raised on the call was around feed analytics. I wrote earlier this month about the fun that can be had with the FeedBurner chicklets. My wonder is how will a feed be reported if it is part of an overall Feedhub feed. While not a big conern today, if/when this app takes off, it certainly could be.

The Feedhub team is based in Pittsburgh, Pennsylvania, you know, the place where great Web technology is made :)

Here is a sample screenshot from the page where you organize the Memes: