DHL Uses YouTube To Get Word Out About Online Tracking

Shipping company DHL wanted to get the word out about their online tracking services in Beijing. They created two campaigns and used YouTube to help spread the videos further than if they only placed them on their DHL China Web site. The idea behind both videos is to show that you can track your package at any time using their online tracking system. I will give you a moment to take it all in.

Here we see DHL delivery agents wearing sandwich boards that have a mouse arrow on them. I am guessing the unions here in the U.S. have a provision to not allow delivery agents to walk around with huge arrows on them as they deliver packages.

And then we have the DHL delivery vans also sporting a mouse arrow.

The delivery agent has no URL on their uniform or on the arrow - the van has a small URL on it. That’s where I’d focus DHL.