Diet.com Partners With Graspr for Video Distribution

Diet.com has announced that they have partnered with Graspr on distribution of Diet.com’s video content. Graspr offers a collection of how-to and instructional videos and allows content creators to share in revenues from ads displayed in the videos. The Diet.com videos will be featured on the Graspr Web site along with the 2,000+ Graspr partners. Financial terms of the deal were not disclosed.

Graspr launched a year ago and has raised a Series A round to-date. As we’ve written before, a strong distribution strategy is so important for both consumption and discovery. For video content, distribution is even more important since videos can be viewed anywhere.

Other how-to video startups include Howcast, 5min and Wonder How To.