Comments on: Did Digg Really Improve Their Ad Targeting? http://www.centernetworks.com/digg-targeted-advertising Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Anonymous http://www.centernetworks.com/digg-targeted-advertising/comment-page-#comment-20995 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-20995 nice job checking into the matter further nice job checking into the matter further

]]> By: Darren http://www.centernetworks.com/digg-targeted-advertising/comment-page-#comment-20996 Darren Wed, 30 Nov -0001 00:00:00 +0000 #comment-20996 I believe your second screenshot is correct - gaming was the trigger word via contextual targeting and that pulled up Imperial Palace and the paris hotel. This is what happens when you use contextual targeting... using companies like Peer39 for Semantic Targeting would show better targeted contextual ads. Digg is on it's way to making improvements. Also, FYI, ad networks can target within their own tags - so I'm not sure what you are looking for on their pages when you look at the source code because generally, it won't reveal anything. I'm currently on the gaming page of digg and there is a GTA IV ad - which is correctly targeted. I believe your second screenshot is correct – gaming was the trigger word via contextual targeting and that pulled up Imperial Palace and the paris hotel. This is what happens when you use contextual targeting… using companies like Peer39 for Semantic Targeting would show better targeted contextual ads. Digg is on it’s way to making improvements.

Also, FYI, ad networks can target within their own tags – so I’m not sure what you are looking for on their pages when you look at the source code because generally, it won’t reveal anything.

I’m currently on the gaming page of digg and there is a GTA IV ad – which is correctly targeted.

]]> By: centernetworks http://www.centernetworks.com/digg-targeted-advertising/comment-page-#comment-20997 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-20997 <p> So the paris hotel with the autos category you are suggesting is contextual? </p> <p> I've seen that GTA ad on other pages as well - didn't want to post 100 screenshots. </p> So the paris hotel with the autos category you are suggesting is contextual?

I’ve seen that GTA ad on other pages as well – didn’t want to post 100 screenshots.

]]> By: Darren http://www.centernetworks.com/digg-targeted-advertising/comment-page-#comment-20998 Darren Wed, 30 Nov -0001 00:00:00 +0000 #comment-20998 There are multiple types of targeting in effect here and I'm guessing they are using a mix of behavioral, ROS, RON, and contextual. The Paris ads next time gaming is what I was originally commenting on There are multiple types of targeting in effect here and I’m guessing they are using a mix of behavioral, ROS, RON, and contextual.

The Paris ads next time gaming is what I was originally commenting on

]]> By: centernetworks http://www.centernetworks.com/digg-targeted-advertising/comment-page-#comment-20999 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-20999 <p> here's another place I just saw the Paris ad - how's it being targeted <a href="http://cid-616444ee7a34f417.skydrive.live.com/self.aspx/Side%20Projects/twitter%20experiment.jpg">on this page</a>? </p> <p> <img border="0" width="400" src="http://static.centernetworks.com/diggads6.png" height="237" /> </p> here’s another place I just saw the Paris ad – how’s it being targeted on this page?

]]> By: centernetworks http://www.centernetworks.com/digg-targeted-advertising/comment-page-#comment-21000 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-21000 in addition, considering how many places I've seen this paris ad tonight on all sorts of sites, how do we know it's just not a HUGE ron buy? in addition, considering how many places I’ve seen this paris ad tonight on all sorts of sites, how do we know it’s just not a HUGE ron buy?

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