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Digg To Microsoft or Google? Research Shows 52% of Diggers Block Ads
Update: Digg CEO Jay Adelson calls the rumor, "completely inaccurate"
Rumor out last night is that Digg is looking at offers from Microsoft and Google in the $200-225 million range. Frankly it’s simple — if either company acquires Digg, the mass exodus will begin swiftly. Henry Blodget suggests that Digg is "past its prime."
Roi Carthy, Tamar Weinberg and I had the beginnings of a good conversation about the "worth" of Digg in a cab in Austin yesterday. Unfortunately the cab took every shortcut possible which limited the discussion.
My take is simple — the early bird got the worm and now the rest of us are left to fight over a tiny chance of getting on Digg. We also know that a few sites control Digg. Digg today is not the same as Digg a year ago. While it can still help you find good stories and sends a massive amount of traffic to a site, the ability to generate inbound links and new subscribers has basically become non-existant.
Diggers are known for not clicking ads, and in fact, on our last frontpage Digg (which was weeks ago), we calculated that 52% of the visitors coming from Digg have ad blocking software in place.
With all of that said, I still believe Digg is an important tactic for social media growth where CPM-driven advertising is in place. I enjoy using Digg (mostly in the upcoming section) and I certainly enjoy receiving the traffic when we make it to the frontpage.