Director, Sales Planning Style and Entertainment Group

The Director, Sales Planning for the Time Inc Style & Entertainment Digital Group will be responsible for leading inventory strategy and monetization for both premium and non-premium inventory across Time Inc’s Style & Entertainment sites (People.com, EW.com, InStyle.com, Peopleenespanol.com, and Celebrity Baby Blog) to ensure revenue targets are met. This position is a member of the digital management team and reports to the President, Digital Style & Entertainment Group.

The Sales Planning organization is focused on 1) partnering with sales to respond to RFP’s 2) managing and optimizing campaign delivery and performance 3) maintaining pricing strategy and business rules for direct sales efforts. 4) serving as digital media experts within the organization 5) managing of non-premium inventory through relationships with Ad Networks, international partners and others.

The Director, Sales Planning will:
o Oversee sales planning teams at each brand to help ensure individual brand revenue targets are met
o Serve as management liaison with centralized Ad Operations team.
o Set pricing strategies and oversee development of sales tools (rate card, business rules, etc)
o Lead Inventory strategy for the Group and make recommendations for brand level inventory strategy
o Partner with Associate Publisher, Digital Sales to identify cross brand sales initiatives
o Assist in development of sales strategies for each brand.
o Work with Directors of Digital Marketing and Integrated Marketing to manage workflow and process between groups
o Oversee Revenue Optimization Manager in execution of non-premium inventory deals
o Coordinate with editorial teams to determine best practices and standards for new ad formats and placements
o Translate industry trends into ad formats, monetization and ad technology into saleable solutions for sales teams.
o Report key sales planning metrics
o Serve as digital media and product monetization expert within organization

Key Criteria:
o Minimum of 10-15 years overall experience with 6-8 years of related experience.
o Understanding of online ad serving systems, sales strategies and ad monetization models.
o Familiarity with Ad Operation functions and technology. Experience with DFP platform a plus.
o Success designing and implementing successful operational processes.
o Analyzing workflow and data to innovate new ideas and concepts.
o Experience managing large teams and cross functional groups.
o Ability to consume and process large amounts of data and translate it into a concise actionable message.
o Strong organizational skills.
o Superior communication skills for frequent internal and external discussions and project management.
o Desire to build relationships, encourage teamwork and lead a team.
o Experience working with ad networks.
o Bachelors Degree required.

TO APPLY
Please apply using the following link.
http://jobs.brassring.com/…p;Codes=NXXX,109730BR