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Disqus Launches New Version of Blog Comment Replacement Application; Stops “Borrowing” Traffic
I’ve written about the three leading comment replacement services (Disqus, JS-Kit and IntenseDebate) a good number of times. Today Disqus is launching the second version of their blog comment replacement service. Disqus launched last October and since then has won over 30,000 content creators who use the service on their blogs and Web sites.
I spoke with Disqus CEO Daniel Ha last weekend to learn more about the second release of the Disqus platform. We began by speaking about my last post about Disqus where I noted that they were taking some of the traffic that should have been directed to the content creator for themselves. On the post Daniel said that the issue would be fixed that day but it wasn’t. However Daniel does say that the v2 release today fixes the issue and traffic should no longer route to Disqus but directly to the content creator.
The major updates in Disqus v2 are a new WordPress plugin and a new developer API. The WordPress plugin makes comments SEO friendly – meaning that any comments will have associated Google juice. Similar to what JS-Kit launched last month, all comments will be syndicated back to the original source WordPress comment system – this allows you to leave Disqus at any time and not lose the associated comment data. There’s a new import process which makes it easy to import and export comments into Disqus. Lastly you can moderate Disqus comments directly from the WordPress admin – no need to go to the Disqus site. My hope is that a similar plugin will be available for other content platforms soon.
Daniel also walked me through the updated Disqus Web site which now features a page for each member that is public. What this means is that if I signup for a Disqus account, my friends can easily track all of my comments on any Disqus-enabled blog. Daniel calls this a "comment blog". Here’s a sample of my comment blog on Disqus:
One of the interesting bits Daniel noted during our discussion is that he believes that he is a heavier commenter than the CEOs of his competition. He believes they went into the comment replacement business because, "it’s what’s hot".
There’s no doubt that the comment space is hot. From the message board application FriendFeed to all of the new comment replacement and reputation services, this space is one to watch.