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Does Truemors drive site traffic?
Guy Kawasaki's latest startup, Truemors, launched on May 15. Since then, there have been hundreds of blog posts with mostly negative reviews of the new service. The first week was plagued with hacking code for voting, the Truemors team deleting everything they determined was not valid, and just a general, "so?" from the 'sphere.
The buzz has quieted down some over the past couple of weeks, and Alexa shows the site with a huge amount of traffic one day last week.
Yesterday, we posted a rumor about Flickr internationalization and I thought it would be a great test to see if Truemors can drive traffic from the posted rumors. I can now share that after 24 hours, we received one visitor.
I will admit that I have no idea if Guy considers Truemors a traffic-driver as other social sites such as del.icio.us are. Social media sites continue to work for two reasons: because they provide a great way to learn about new content and because they drive traffic to the sites that the content is housed on.
Maybe Guy can provide an outline for what his goals are for Truemors. Even though the site "only" cost $12,000 to create, I still am not seeing any value in it.
you most likely gave it more traffic in this one post than it will generate for you in its life.
nice idea but I think it should of stayed just that. I thought I read that guy was going to release the source code to it. That would be cool as lots of people could use it to create digg clones using wordpress.
First let me say that I am a Big fan of CenterNetworks and I regularly read your blog.
Seems to me that there are a lot of people who want to bash Truemors because it is Guy’s Kawasaki’s baby. This post seems to me that it is slanted to do just that. We are all savy enough to know that if you went to “pick popular site here” and made a post the odds are that it would not generate boat loads of traffic. Just seems a tad unscientific.
That said, you do raise good points of discussion on what the goals of Truemor are and moderation etiquette. Concentrating on the positive to me is much more empowering.
Robert – I don't know Guy. I do find it interesting that people who had some success in the past can generate more buzz for future projects than a normal person like myself could. Same thing with Mahalo. Past performance is not indicative of future results.
I was just trying to state that Truemors is not a traffic driver. It wasn't really a bash post.
Maybe you can help me understand what is the positive for this product?
And thanks for continuing to read CN!
I agree bash was too strong, however I will stay with slanted. My post is not about Truemors per se. It was more about trying to focus on what we could learn from Truemors from an empowering angle.
Being an successful entrepreneur is such incredibly hard work. My thoughts are that once you have “made it” you earned that initial buzz. That initial buzz will only take you so far, after that the product will have to stand on its own. So it mayseem like they have an unfair advantage, but in the end quality will reign supreme IMHO.
Cool site. Thank you!